Global Demand by Patients for Personalized Treatment

Many healthcare visionaries are not just looking at efficiencies and compliance, but also focusing on outcomes and patient engagement.  It’s also no secret that healthcare consumers are increasingly focusing on convenience.  Furthermore, there are differences amongst the various generations.  “Millennials buy on price. The Baby Boomer generation buys on cost and quality, and the builder generation buys based on quality and trust,” says Dave Dimond, Chief Technology Officer of EMC2.   There are many disrupting technologies impacting the healthcare industry at this time, causing a shift in the manner in which healthcare is delivered.

EMC2 has conducted extensive research of 3,600 global leaders including 236 healthcare leaders in 18 countries.  Their report suggests five business imperatives are needed to keep pace with patient demands:

  1. Predictively spot new opportunities (e.g. population health, value-based care, patient-centered medical home)
  2. Demonstrate transparency and trust (e.g. treatment options, success rates, access to secure medical records)
  3. Innovate in an agile way (e.g. clinical research, clinical integration, Internet of Things)
  4. Deliver a unique and personalized experience (e.g. 3600 patient view, wearables, genomics, precision medicine)
  5. Always on, operate in real time (e.g. telemedicine, mHealth, medication adherence)

The report notes however, that less than 25% of healthcare leaders address each of these imperatives extremely well today.  Here are some noteworthy results of the survey from global healthcare leaders:

89% of healthcare providers say technology has changed patient expectations

53% of patients want faster access to services

47% of patients want personalized experiences

45% of patients want 24/7 access and connectivity

42% of patients want access on more devices

19% of healthcare leaders say they have the data insights they need to act in real time at the point-of-care

17% of healthcare leaders say they are very good at turning data into useful information to impact the clinical setting

Many providers around the globe are trying to improve the patient-centered culture within their own healthcare environment, from the United States to the United Arab Emirates, from Canada to Mexico, and more.  I would only stress that innovations that aim for patient-centeredness should aim to strengthen the doctor-patient relationship, for this is truly the strategic recipe for success globally.


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